In a physical store, customers can pick items up, try clothing on, and make instant side-by-side comparisons with other similar products. And, when we part with it, we want to be sure that we’re really getting what we want in return.Īnd, that’s where eCommerce sites struggle to compete with the brick and mortar shopping experience. Most people aren’t comfortable buying an item sight unseen. It’s infuriating waiting for a live chat rep that never shows up.) 3.
(But, only add live chat if you actually have the support resources to cover it. So, consider adding live chat support to your eCommerce site. People don’t want to have to pick up a phone anymore – or wait for an email response. “How do I know if this website is a scam?” “Will they just take my money and I’ll never hear from them again?”īut, live chat reassures consumers that there are real people who are happy to help on the other side of the screen.Īnd, when a visitor has a question or technical issue that needs to be resolved before making a sale, the immediate assistance live chat can provide removes friction so the sale can proceed.Ī study by customer support platform ZenDesk reported that Live Chat provides the highest level of customer satisfaction. The impersonal nature of online retail raises concerns. Live chat can act as that friendly, discreet employee on your website. We’ve all walked into a store and been greeted by a friendly employee. So, let’s talk specifics… Design tiered, common-sense menus If your homepage isn’t well designed and fails to offer a clear path to help shoppers find what they’re looking for, they will leave.Īnd, while effective navigation design is an important factor for all websites, it’s particularly important for eCommerce sites that sell a wide variety of products. It’s not enough to have a great business name and sharp looking business logo and call it a day. That’s not a pleasant shopping experience.Īn eCommerce site with poor navigation is the equivalent to a cluttered, messy store.
If you walked into a cluttered store where shelves are overwhelmed with merchandise and no semblance of order, you’d probably leave. So, if you run an eCommerce business and want to fully realize your eCommerce business’s potential, focus on these important 5 website design features. But this isn’t universally true (crowdspring’s custom website design projects start at just $899, including all fees). It’s true that many design companies and agencies charge tens of thousands of dollars for their services.
#WEBDESIGN FEATURES PROFESSIONAL#
Some business owners worry that the cost of professional website design can be prohibitively high. Now, before we continue, let’s briefly talk about price. The bottom line is that eCommerce sites need to play by a different set of rules than a typical website. They need to manage inventory, process payments and provide a convenient shopping interface.Īnd, they need to work harder to overcome the inherent uncertainties of the internet in order to inspire consumers to part with their hard-earned cash. With so much to gain, eCommerce businesses can’t afford to lose sales due to poor website design.įor most websites, there are established best practices that can help you build a useful, functional site.īut eCommerce websites are unique. Meanwhile, eMarketer estimates that global retail eCommerce will reach $25 trillion in 2019. Keep in mind that your visitors will be viewing it on desktops, phones, and tablets of all sizes, so this is more important than ever.Online Commerce (eCommerce) is on a tear.įrost & Sullivan reports that annual B2B eCommerce will reach $6.7 trillion by the year 2020. The primary focus of RWD is to change the layout depending on the width of the device viewing the page. In today's online world, it's very important to consider responsive web design (RWD) as well. It really is slick and learning to use CSS can end up saving you time and quite a few hassles. The best part of using CSS is that when you need to change something, you can just turn to the CSS and it changes on every page. This helps ensure consistent and easy to manage features across your entire website. It can also be used for elements like fonts, colors, and other custom styles. Many designers choose to do their layouts with CSS. The layout is the way the elements are positioned on the page, it is your foundation for images, text, navigation, etc. Many people think that the layout of a web page is the design, and in many ways it is.
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